That's actually the exact reason I used to be skeptical of pure B2B providers. There's a certain knowledge you only get from being on the hook for real users every single day.
But Soft2Bet is structured differently. They run their own B2C brands alongside offering B2B solutions — Betinia in Sweden, Tooniebet in Canada, Don.ro in Romania. These aren't demo projects. They're real operations with real players, real regulatory pressure, real support tickets at 2am. If you look at
awg2016.org/unlimited-scalability-in-igaming-from-soft2bet.html, they explicitly call these brands "laboratories for ideas." Every feature operators get has already been tested in live markets by their own teams.
That dual approach changes everything. When they build a reporting dashboard, it's based on what their own marketing teams needed yesterday. When they design localization features, it's because they already made Tooniebet feel native to Ontario. Pure B2B platforms without operational experience are guessing. Soft2Bet isn't guessing — they're just letting others use what they already built for themselves.